We take rider safety seriously, but we took a not-so-serious approach to explain how BioViz® works.

Because PEARL iZUMi BioViz is not just another “hi-vis” thing.

Designed from the driver’s perspective, it’s real technology that’s been real-world tested – to grab the attention of humans, not cameras. It’s a complete system that leverages 3M reflectives, true fluorescents and a rider’s movement to be seen faster, and up to five times farther away. By motorists, riders, and our competitors.