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AUSTRALIA

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OUR SOCIAL PURPOSE

Ride more, do more.

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Our focus on social purpose isn’t a business or marketing decision, it’s a human decision.

(Specifically, it’s a “humans-who-love-cycling” decision.)

THEREFORE, OUR PLEDGE

Because we believe how we live shapes how future generations ride, we pledge to use our business practices, products and advocacy to reduce the consumption of oil and embolden all of us to ride more, do more.

How we do it.
Our pledge is brought to life within three areas:
BUSINESS, PRODUCT & ADVOCACY.

BUSINESS: Progress not perfection

We are continually, obsessively, evaluating our business
to turn a critical eye on our environmental impact and identify
optimizations to improve our operations. We focus on long term
behaviors vs. short term fixes. It’s the only way to create truly
meaningful change.

PRODUCT: Better, longer, with less waste

Our products are the epicenter of our impact.
That’s why we are a proud industry leader in sustainability
and environmentally-responsible
manufacturing.
We create products to last longer and avoid replacement
while employing some of the most innovative,
environmentally-conscious materials in the industry.

ADVOCACY: We are our community

We believe bikes make us better, and therefore
do all we can to get more people on bikes in the hope of
creating more vibrant communities. Our advocacy is action focused,
compelling us to support organizations that have proven their
power in creating more riders and more places to ride.

To find out more, please visit our dedicated advocacy page.

WE RIDE OUR TALK

We embrace with enthusiasm our opportunity to create positive impact.
From our day-to-day business to our leading voice within the
cycling industry, we are committed to leaving our world a better place to ride.