Why Social Purpose
Our social purpose is based on the idea that business can be a force for good. Especially the bike business. But we feel it’s not enough to just make gear for riding and hope that it leads to a better world. We have been leading on these efforts because it is in our DNA, but we know we can have a powerful effect if we focus and align our efforts in a way that is unique to PEARL iZUMi.
Because we believe how we live shapes how future generations ride, we pledge to use our business practices, products and advocacy to reduce consumption of oil – and embolden all of us to
ride more, do more.
Take a look at some of our actions in in these three areas.