Go Good

Donating 5% of Every Purchase

At PEARL iZUMi, we’re dedicated to supporting advocacy programs that lead to more riders and more places to ride.

To support that mission, 5% of every purchase you make between Thanksgiving Day and Giving Tuesday will be donated to Go Grants, up to $25,000.

Go Grants are our way of supporting local cycling initiatives in communities across the country. We believe the best way to grow ridership at the local level is by lifting up communities.

Go Grants focus on programs that foster new riders, encourage inclusivity, and improve riders experiences on trails, through increased access and sustainable maintenance. This holiday season, your purchase can have a direct impact by supporting the Go Grants program. Read on for the stories of some of the people and organizations behind these “Go-worthy” efforts - to inspire us all to get involved and keep doing better through bikes.

BIPOC Bike Adventure Grant

We worked with athlete and PEARL iZUMi Crew Member Brooke Goudy, who serves as Grant Coordinator for Bikepacking Roots, to support their new Bike Adventure Grant. This new program helps to reduce the barriers to bike adventure for BIPOC individuals. The grants provide funding for recipients who wish to pursue empowering and adventurous experiences by bicycle.

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she digs

This summer, Kristen Smith, Co-Founder of The Elevated Alpine, and Brooke Goudy, Co-Leader of Black Girls Do Bike Denver teamed up to create a women’s only trail building retreat in Nederland, Colorado. Go Grant funding served as the catalyst to make this retreat possible, bringing together 50+ industry connected and community minded women to learn about trail maintenance.

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Boulder Mountain Bike Alliance

The Boulder Mountain Bike Alliance’s mission is to serve as a positive voice for mountain biking in the greater Boulder Colorado area through group rides and events, advocacy, and trail building. This summer, PEARL iZUMi’s Brent Smith worked with BMBA to design and donate custom kits for BMBA employees and volunteers.

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Community Cycles

Founded in 2006, Community Cycles is committed to making streets safer for bikes, expanding cycling infrastructure and increasing local ridership by pairing accessibility with sustainability. The Boulder, CO non-profit boasts an education-oriented DIY workshop available to members to wrench on their own bikes, and staffs mechanics who rebuild donated frames into modern, affordable bikes. Community Cycles also directly works as a lobbyist group to create and improve cycling infrastructure across the state. Community Cycles was awarded a Go Grant to help support all of their community-minded initiatives.

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COMBA Women’s Program

This summer, PEARL iZUMi teamed up with the Colorado Mountain Bike Association (COMBA) Women’s Program, with help from athlete and Crew member Brittany Greer. COMBA creates inclusive rides, clinics, and workshops for female riders throughout the state. Grant money was used to help market and run the program, including dig days and mechanic classes, as well as to provide custom kits for ride leads and sweeps.

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IRLAG Triathlete Support

IRLAG, or I Race Like a Girl, is run by tri-athlete, coach, and PEARL iZUMi Crew member Angela Naeth, and is made up of a community of people who identify as female. IRLAG aims to support female athletes all ages and all abilities in sport, with a specific focus on cycling and triathlon. Grant funds were used to create custom Tri Kits for a team of new Triathletes.

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