At PEARL iZUMi, we are focused on creating advocacy programs that lead to more riders and more places to ride. Our belief is that the best way to grow ridership at the local level is through community, so we’re supporting programs to help new riders and improve trail access. We developed Go Grants to give these local efforts a boost, whether with hands-on involvement from PEARL iZUMi employees or donations that mobilize positive activity. And to build more positive momentum, we share the stories of the people behind these “Go” worthy efforts to inspire us all to get more involved.


lucky to ride

Lucky to Ride's mission is to empower at-risk and disadvantaged youth, using the bicycle as a tool for fostering positive life skills, healthy youth development, and a sense of fun and adventure.

learn more

Choosing to See: a blind odyssey

On May 17, 2021, Shawn Cheshire, a blind female Paralympian and Army veteran embarked on an unprecedented journey: to ride a single bike across the U.S., coast to coast, 3,800 miles – a feat that no blind athlete has ever attempted before. Choosing to See will document this test of spirit and grit, while telling a multi-faceted story of Shawn who chooses to live life not defined by her loss and trauma, but by the power of self-belief.

learn more

All kids bike

All Kids Bike is on a mission to teach every child in America how to ride a bike in Kindergarten PE class. Their program provides schools with a fleet of Strider bikes designed to take kids from coasting to pedaling confidently, without training wheels. To date 220 schools have been funded, impacting 35,395 students.

learn more

BIPOC Bike Adventure Grant

A new grant program created by Bikepacking Roots to help reduce the barriers to bike adventure for BIPOC individuals. The grants provide funding for recipients to pursue a fun and empowering adventurous experience by bicycle.

learn more


John Shackelford, a 25-year-old NYC bike messenger, and four other riders set out to traverse 1,114 miles by bicycle along a route known as the Underground Railroad. Their journey took them from Mobile, AL, to Washington DC. Through this ride, the team sought to answer if there is a difference between where Black people have come from and where Black people are today.

learn more