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OUR TOOL FOR CHANGE
Building positive momentum through Go grants.
At PEARL iZUMi, we are focused on creating advocacy programs that lead to more riders and more places to ride. Our belief is that the best way to grow ridership at the local level is through community, so we’re supporting programs to help new riders and improve trail access. We developed Go grants to give these local efforts a boost, whether with hands-on involvement of PEARL iZUMi employees or donations that mobilize positive activity. And to build more positive momentum, we will share the stories of the people behind these “Go” worthy efforts to inspire us all to get more involved.
Here are some groups we’ve supported through
Go grants in 2020
All Kids Bike is on a mission to teach every child in America how to ride a bike in Kindergarten PE class.
Their program provides schools with a fleet of Strider bikes designed to take kids from coasting to pedaling confidently, without training wheels. To date 220 schools have been funded, impacting 35,395 students. PEARL iZUMi funded the Engleburg School in Milwaukee, WI.
The Underground Railroad Ride
John Shackelford, a 25-year-old NYC bike messenger, and four other riders set out to traverse 1,114 miles by bicycle along a route known as the Underground Railroad.Their journey took them from Mobile, AL, to Washington DC. Though this ride, the team sought to answer if there is a difference between where Black people have come from and where Black people are today. Are they indeed free? PEARL iZUMi donated $20,000 in production funding for a documentary film to share the story, as well as gear for the riders and bespoke Underground Railroad Ride cycling kits that were designed and sewn in-house.
Trips For Kids envisions a world where kids from all walks of life have the opportunity to know the joy of riding a bike and freedom to explore the natural world on two wheels.
Programming includes adventure opportunities, where kids get to experience mountain biking in natural settings away from the city, and Earn-a-Bike, which allows kids to complete a STEM program based on how bikes work in exchange for a bike of their own. PEARL iZUMi donated $7,500 to Trips For Kids as part of the 30-Day Wheelie Challenge with Ryan Leech.
BIPOC Bike Adventure Grant
A new grant program created by Bikepacking Roots to help reduce the barriers to bike adventure for BIPOC individuals. The grants provide funding for recipients to pursue a fun and empowering adventurous experience by bicycle. PEARL iZUMi donated $2,500 to help launch the program this year.
Can’d Aid’s Treads and Trails program is focused on getting kids playing outside.
They provide bikes and helmets to classes of second-graders at title one schools to encourage them to discover the joy of riding. PEARL iZUMi rider Jeff Lenosky has been a long time ambassador for the program, and together, along with artist Taj Mihelich, we created a jersey to raise awareness for the program. We also donated $5,000 to fund a school with bikes.