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WE ASKED THE QUESTION:
What is the best way to get a driver's attention?
PEARL iZUMi BioViz™ is not just another “hi-vis” thing. Designed from the driver’s perspective, it’s real technology that’s been real-world tested – to grab the attention of humans, not cameras. It’s a complete system that leverages 3M reflectives, true fluorescents and a rider’s movement to be seen faster, and up to five times farther away. By motorists, riders, and our competitors.
No visibility standards existed for cycling, so we did a little math. We set our visibility minimum standard at 100 meters, based on the fastest closing rate a driver would typically encounter a rider on the road, to allow ample time for evasive action. Then we tested our apparel in real world conditions, because if it only works with a camera flash, we wouldn't want it on our backs.