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What is the best way to get a driver's attention?

PEARL iZUMi BioViz™ is not just another “hi-vis” thing. Designed from the driver’s perspective, it’s real technology that’s been real-world tested – to grab the attention of humans, not cameras. It’s a complete system that leverages 3M reflectives, true fluorescents and a rider’s movement to be seen faster, and up to five times farther away. By motorists, riders, and our competitors.

Men's Collection Highlights
P.R.O. Escape Jersey

P.R.O. Pursuit Wind Thermal Jersey

P.R.O. Escape Bib Short

P.R.O. Thermal Cycling Bib Tight

P.R.O. Aero WxB Jacket

P.R.O. Barrier Lite Jacket

ELITE WxB Jacket

P.R.O. Barrier Lite Vest

Women's Collection Highlights

W ELITE Pursuit LTD Jersey

W ELITE Pursuit Thermal Graphic Jersey

W ELITE Pursuit Bib Short

W ELITE Pursuit Cycling Thermal Tight

W ELITE Barrier Vest

W ELITE Barrier Vest

W ELITE WxB Jacket

W ELITE WxB Jacket

Essentials Collection Highlights


P.R.O. AmFIB Lobster Glove


W ELITE Gel Glove

Attack Tall Sock


Transfer Cycling Cap

W ELITE Thermal Arm Warmer


ELITE Thermal Arm Warmer

ELITE Thermal Arm Warmer


Pearl Izumi - fluorescent colors

Our Standards

No visibility standards existed for cycling, so we did a little math. We set our visibility minimum standard at 100 meters, based on the fastest closing rate a driver would typically encounter a rider on the road, to allow ample time for evasive action. Then we tested our apparel in real world conditions, because if it only works with a camera flash, we wouldn't want it on our backs.