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Mission & Values

We don’t see ourselves as just a cycling company. We’re part of a much bigger mission. We unlock the power of inspiration & impact. It’s why we show up to work and it’s what keeps us moving forward, together. We’re committed to connecting more people to cycling and empowering them to go by bike, because we think bikes help us live a deeper, richer and more rewarding life.

Therefore, it’s our mission to:

a spirit of freedom and performance for cyclists everywhere,
and a love of cycling for future generations

Positively impact
people, communities and the environment

And we do this by living five core values,
which guide our decisions and shape our perspectives on
the world around us. You’ll find these values literally etched
in the floors and walls of our headquarters, but more importantly,
in the hearts of every PEARL iZUMi employee.

Our values are more than words. We live them, encourage them and protect them day in and day out.


Whether protecting you
from the elements or
being transparent about
our business, we see trust
as a core product attribute
and a building block of a
responsible business.


We were founded by a
passionate craftsman.
His attention to detail,
quest to innovate the
material and the making
of it, and passion for
precision guides our hand
in the creation of every
product and program
we develop.


We believe that understanding
what riders think and feel is
the first step in developing
gear to truly serve their needs.
Our experience shows that
connecting and listening is
a major driver for meaningful


We strive to make the
biggest positive impact on
our cycling community and
the absolute smallest
negative impact on our
environment. After all, our
ability to ride our bikes is
afforded by a healthy planet
on which to ride.

Plus 1

Our passion for riding and
the belief that bicycles are
part of the solution for many
of the world’s current
challenges motivates us
to push a little more.
The better we do our jobs
the more we share the stoke.

Here We Go

Go connection.