We never invent for the sake of inventing. We innovate to learn. To push boundaries. To build greater products.

We do this by emulating our founder’s approach and embodying the Kaizen philosophy. That is, a belief in making small daily improvements to create large, impactful changes over time.

Below are just a few of our innovations that impacted the industry over the last 60 years.

 
Industry First
technical denier gradient fabrics for superior moisture transfer
Industry First
Licensed Sublimated Jerseys
Industry First
Mountain Bike-Specific Apparel
Industry First
Multi-Density 3D Chamois
Industry First
Women's Specific Cycling Paneling
Industry First
Hi-Vis Apparel with our iconic screaming yellow
Industry First
Soft-Shell in Cycling
Industry First
Co-Molded TPU/Rubber MTB Sole
Industry First
First Use of BOA Closure system to cycling footwear
Industry First
Fully Welded Cycling Short
Industry First
Lobster glove for winter riding
Industry First
Aero suit development
Industry First
Bicycle commuter line
1981
Official Sponsor of Coors Cycling Team
1985
First 8-Panel Cycling Short Construction
Industry First
Use of Al-Amara Synthetic Chamois